LEARN HOW TO WRITE LIKE A TRAVEL COPYWRITER, WITHOUT HIRING ONE
...created by a working travel copywriter
LOOK, I GET IT
it's in the words
Without engaging copy, persuasive proposals, and regularly updated web content, you won’t be found easily online - let alone convert bookings.
If a potential clients finds you with an old blog, poorly written website, or duller-than-dull proposal - you will not gain their trust.
Without well written copy, there’s no rapport, establishment of trust or even planting a seed of travel inspiration. Let me say it again for the people in the back...
...with your audience, or anyone else for that matter.
I can't tell you the amount of times I've visited a site and quickly bounced off, after taking in everything from poor grammar and spelling mistakes to poorly written web copy or boring itineraries.
It doesn't have to be this way!
BUT I'VE DISCOVERED
the backstory
Learn from someone who has been there and writes for the travel industry to this day
I've written hundreds of blogs, pages of web copy, and proposals - all for travel businesses.
I know what works, what doesn't, and why your writing needs to be on point (and effectively reflect your business) in order to increase your sales and position you as an expert in your field.
My name is Tlell, and I'm a travel marketing expert, professional copywriter, and Bulldog mama / human parent to a toddler (send help!).
I've directed the marketing and communications for multi-million-dollar travel brands, written for luxury travel publications and consult with travel agents and tour operators on how to attract, inspire, and convert their dream clients through storytelling.
just imagine
What if you enjoyed writing blogs, had engagement on your social posts, and increased conversions on your proposals?
Blogs written in an hour. Your content repurposed across all platforms.
Proposals that persuaded and inspired.
AND MORE!
GET ALL OF THIS WITHOUT
LEARN HOW TO WRITE LIKE A TRAVEL COPYWRITER, WITHOUT HIRING ONE!
Buyer Persona Workshop. . . . . . . . . (Value $699)
Brand Guidelines Workshop. . . . . . (Value $599)
1-Hour Blogging System. . . . . . . . . . (Value $399)
Content Creation Class . . . . . . . . . (Value $299)
Persuasive Proposals . . . . . . . (Value $299)
Naming & Title Strategy . . . . . . . . . (Value $199)
Images that WOW Workshop . . . (Value $299)
PLUS THESE BONUSES!
BONUS 1 TWO MONTHS OF SOCIAL POSTS
BONUS 2 #1 TOOL TRAVEL COPYWRITERS USE
BONUS 3 LANGUAGE MASTERCLASS
BONUS 4 CONTENT CALENDAR
BONUS 5 INTERVIEW WITH TRAVEL JOURNALIST
BONUS 6 RESOURCES CHEAT SHEET
peek behind
The Curtain
→ WHAT’S INCLUDED.
Know who you're writing to, and what it is that they want. I'll guide you through the creation of a buyer persona, and we'll uncover (or get clear on) your client avatar - in order to know exactly what to say to turn readers into buyers.
Your business needs to reflect who you are, and how you say it matters. Together we'll build the foundation of your brand - it's voice.
Go from a blank page to a finished blog in 60-minutes, learn about the best (and highest ranked) blogs for the travel industry, and get a crash course into email marketing strategies and how they relate to your blogs (and social media!).
Plus a ton more.
LEARN HOW TO WRITE LIKE A TRAVEL COPYWRITER WITHOUT HIRING ONE!
I've compiled all of the best formulas, strategies, and tools that I use with my own clients in the travel industry - and I'm sharing them with you.
and more
A heap of bonuses!
TWO MONTHS OF SOCIAL MEDIA POSTS
Remember Mad Libs? It's like that, but for grown-ups in the travel industry! I'm including two months of social media posts (that's 30 posts, one for every two days) and all you have to do is fill-in-the-blanks!
#1 TOOL TRAVEL COPYWRITERS USE
I'm sharing the most helpful tool you can use when you're writing blogs, web copy, and even social posts. You can thank me later.
LANGUAGE MASTERCLASS
Some words need to be forever stricken from your vocabulary. I'm sharing with you what they are, so you never use them again.
CONTENT CALENDAR
Get your own content calendar to make creating all your content even easier. Hands up if you love a good spreadsheet!?!
AN EXCLUSIVE INTERVIEW WITH AN AWARD-WINNING TRAVEL WRITER
My good friend and award-winning travel journalist Amy Watkins joins me for a Zoom sitdown, where we discuss everything from her travel writing tips and where we see the industry headed to her biggest writing mistakes. You won't want to miss this!
THE GOLD LIST - A CHEAT SHEET OF MUST-HAVE RESOURCES FOR YOUR WRITING
Bookmark it, Pin it, download it, laminate it. However you save this list, you're not going to want to lose it. Think of The Gold List as your secret cheat-sheet, the difference between regular writing and professional writing. It's a game-changer!
LEARN HOW TO WRITE LIKE A TRAVEL COPYWRITER, WITHOUT HIRING ONE!
Buyer Persona Workshop. . . . . . . . . (Value $699)
Brand Guidelines Workshop. . . . . . (Value $599)
1-Hour Blogging System. . . . . . . . . . (Value $399)
Content Creation Class . . . . . . . . . (Value $299)
Persuasive Proposals . . . . . . . (Value $299)
Naming & Title Strategy . . . . . . . . . (Value $199)
Images that WOW Workshop . . . (Value $299)
PLUS THESE BONUSES!
BONUS 1 TWO MONTHS OF SOCIAL POSTS
BONUS 2 #1 TOOL TRAVEL COPYWRITERS USE
BONUS 3 LANGUAGE MASTERCLASS
BONUS 4 CONTENT CALENDAR
BONUS 5 INTERVIEW WITH TRAVEL JOURNALIST
BONUS 6 RESOURCES CHEAT SHEET
they said
Don't just take it from me...!
JOSE AZPIRI
EVERGREEN ADVENTURES
DANA SKOGSTAD
CURATED CANADA
THIS PRICE WON'T LAST
I'm offering you an exclusive earlybird price, and you're going to want to be jump on it before the price goes up!
LEARN HOW TO WRITE LIKE A TRAVEL COPYWRITER, WITHOUT HIRING ONE!
Buyer Persona Workshop. . . . . . . . . (Value $699)
Brand Guidelines Workshop. . . . . . (Value $599)
1-Hour Blogging System. . . . . . . . . . (Value $399)
Content Creation Class . . . . . . . . . (Value $299)
Persuasive Proposals . . . . . . . (Value $299)
Naming & Title Strategy . . . . . . . . . (Value $199)
Images that WOW Workshop . . . (Value $299)
PLUS THESE BONUSES!
BONUS 1 TWO MONTHS OF SOCIAL POSTS
BONUS 2 #1 TOOL TRAVEL COPYWRITERS USE
BONUS 3 LANGUAGE MASTERCLASS
BONUS 4 CONTENT CALENDAR
BONUS 5 INTERVIEW WITH TRAVEL JOURNALIST
BONUS 6 RESOURCES CHEAT SHEET
you asked
Your burning questions, answered
I DON'T HAVE TIME TO DEVOTE TO WRITING
LOTS OF BLOGS AND SOCIAL MEDIA POSTS,
WHY SHOULD I TAKE THIS COURSE?
Passport to Copywriting is perfect for those of you who are short on time & resources. In it I teach you the skills to shave hours off your content creation, blog writing, and creation of marketing materials. You'll learn how to repurpose your content across all platforms (which saves you tons of time), and how to map out months of content in a few hours.
I"D RATHER PAY FOR PRE-WRITTEN SOCIACL
POSTS, INSTEAD OF DOING IT MYSELF.
I get that, you're busy and are juggling a ton of balls in the air. Unfortunately, when businesses (especially small businesses) use pre-written social posts created by someone else, they run the risk of alienating their clients and devaluing their brand through content that doesn't represent them accurately. You have a voice. It simply needs to be polished and heard.
WHY SHOULD I TRUST YOU TO TEACH ME WHEN
I COULD GO AND HIRE A COPYWRITER?
Simple. Money, time, and experience. I am a professional copywriter for travel brands, and I charge far more hourly than the cost of this entire course. I've been writing and marketing for the travel industry for ten years, and over those years I have learned what works and what doesn't.
Ultimately, you will spend more money on a copywriter, and then even more time familiarizing them with your brand. On top of all of that, you may end up with a copywriter who is a skilled writer, but is not as familiar with the travel industry as you or I am. Big mistake. Equip yourself with the skills to inspire, intrigue, and convert your readers.
YOUR WORDS MATTER NOW MORE THAN EVER
We're on the crux of the biggest travel boom in decades. You have opportunities to harness business like never before. How do you want to be remembered?
LEARN HOW TO WRITE LIKE A TRAVEL COPYWRITER, WITHOUT HIRING ONE!
Buyer Persona Workshop. . . . . . . . . (Value $699)
Brand Guidelines Workshop. . . . . . (Value $599)
1-Hour Blogging System. . . . . . . . . . (Value $399)
Content Creation Class . . . . . . . . . (Value $299)
Persuasive Proposals . . . . . . . (Value $299)
Naming & Title Strategy . . . . . . . . . (Value $199)
Images that WOW Workshop . . . (Value $299)
PLUS THESE BONUSES!
BONUS 1 TWO MONTHS OF SOCIAL POSTS
BONUS 2 #1 TOOL TRAVEL COPYWRITERS USE
BONUS 3 LANGUAGE MASTERCLASS
BONUS 4 CONTENT CALENDAR
BONUS 5 INTERVIEW WITH TRAVEL JOURNALIST
BONUS 6 RESOURCES CHEAT SHEET
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